Sunday, November 1, 2015

Booth Layout

The first step to designing this booth was making a list of what I planned on peddling. The main product line is traditional 2D art, so that means prints and anything I can make from artwork.

Next, I needed to decide on how I wanted to display theses items, so of course I went to Pinterest for some inspiration. I also needed to decide on a theme for the booth. Ultimately, I decided to go with whatever was in my heart but still would fit in with the fair, because what's in my heart is what's in my art. That means Celts, Vikings, and the world of Faerie, which means human sized mystical beings, like elves, huldra, bean sidh (banshee), mermaids, as well as fairies, gnomes, etc.

After deciding on function and form and all that may be necessary to acquire it, I had to figure out how to put it into a 10' x 10' space. I played around with a room planner online (Icovia Room Planner), which is very helpful and much more convenient than graph paper (as much as I love graph paper). The program allows you to design the shape of your room, put in structural items, furniture, and decor. It also lets you change the dimensions of any of those items. I use this often when I'm thinking about rearranging things at home. My final layout decision is this:



In blue letters...
A) Fantasy Wall
B) Back Wall
C) Medieval Wall

Outside
At first I wanted to close in the tent a bit, just 12-18" on either side with some sheer curtains and suspend framed artwork in front of the curtains. This would allow light to come in and still some visability from the outside, but soften the look and make it more "homey." Instead, I think I'll keep it entirely open, just add some drapery at the corners to cover the poles, and put some decor outside (potted plants, for example). But I also want to put something outside the tent to encourage people to come in, so one side will have a banner to hint at what's inside, and the other side I want to make a tree table and put an illumination sample, guestbook & contact info, or some other curiosity on it.

Of course, there will be a large banner above the tent with my business name on it. I'm hoping for a wood carved one if I can get my BFF to help.

A) Fantasy Wall
Here's where I'm putting all the fantasy themed art and products on a 6' folding table between two tree displays. The table will be covered and decorated to fit the theme, and there will be a tiered shelf. On the table and shelf I'll place baskets or crates full of art prints. Suspended from the wall behind the table there will be framed art samples/display so people can see what's available and find it easily in the baskets/crates. It's a major pet peeve of mine to sort through unorganized prints at art fairs. It's uncomfortable to me, I feel like I'm violating some kind of privacy by rifling through stacks of prints without any clear intent in mind. I'm sure there's some tactic...getting people to see prints they weren't planning on looking at, or maybe there just aren't enough multiple prints of the same work to warrant separating them. Whatever the case, I need organization. My private space is messy, my professional space must be clean. I'll put any 3 dimensional products like necklaces in the tree displays.

B) Back Wall
The back wall won't have too much going on, because I need the space for traffic and the hooch. I'll just hang my Celtic throw for some atmosphere, and hand a banner with some company info printed on it.

C) Medieval Wall
Coming around the corner will be the "checkout hooch." Obviously, checkout and information will be there and it's a place for my helper and self to sit (the "hooch" part). Above I want to hang a chandelier just for looks, and I'll hang another information banner on that wall too. At the Scribe's Table I'll set up my illumination demo/display, as well as any illuminations/manuscript/medieval themed prints. Above I'll hand some wooden coat of arms (COA) samples, which can be custom ordered.

Well, that's the general gist of it thus far. It's a work in progress, and one I can hopefully achieve!

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